Hey, I'm Hunter. Texan, now New Yorker. I do brand and community, and I don't think you should have to pick one.

A new brand needs a reason to exist. An established one needs a reason to get picked again. I've spent eight years on both, across dating apps, beauty, women's health, and one disaster recovery company

A few highlights. At Bumble, I got college guys to care about a women-first dating app. That turned into 600+ partner organizations in three countries. At Cotton Holdings, a regional rebrand took us from about 20 contracts to 500+. At Julie, I built the first campus ambassador program, and it became the brand's main way in. Then Goose: founding team, idea to national launch, 150K signups in five weeks.

I also went to ad school for art direction, so I care how the work looks as much as how it performs.

I tend to end up at brands trying to fix something. Probably not a coincidence.

Next, I want to build something people want to belong to, not just buy. If that's what you're making, say hi.