Tide To-Go: The Spill

Art Direction · Concept Development · Experiential Design · Brand Experience · Branding + Design

Everyone spills. A stain is usually no big deal, but it can still be embarrassing, and most people would rather deal with it quietly. That was the starting point for this Tide To-Go concept.

The Spill is a Tide To-Go laundromat and stain-fighting speakeasy, a discreet place to walk in with a stain and walk out without one. Tide To-Go cards go to waitstaff and nearby stores so they can help with a mess on the spot, and a QR code on each card points people to The Spill.

Life's chaos and moments beyond our control can be tough. We have to roll with the punches and the stains that come with them. While stains should be embraced, there is no harm in being discreet about them. It's alright to feel embarrassed.

Tide To-Go is opening a laundromat and stain-fighting speakeasy called "The Spill" to help people get rid of their stains.

Get help with spills on-the-go! Tide To-Go cards promote "The Spill" and equip waitstaff and nearby stores to tackle any mess. Simply scan the QR code and voila!

Confessionals – Content Opp, Social, and Influencer

Get ready for a juicy confessional with your favorite celebrities and even the cute waiter from that restaurant last night! Anyone can drop in and share. Let's spill the tea!