Tide To-Go
Art Direction, Concept Development, Experiential Design, Brand Experience, Branding + Design, Copywriter: Alexa Wolford
Life's chaos and moments beyond our control can be tough. We have to roll with the punches and the stains that come with them. While stains should be embraced, there is no harm in being discreet about them. It's alright to feel embarrassed.
Tide To-Go is opening a laundromat and stain-fighting speakeasy called "The Spill" to help people get rid of their stains.
Get help with spills on-the-go! Tide To-Go cards promote "The Spill" and equip waitstaff and nearby stores to tackle any mess. Simply scan the QR code and voila!
Confessionals – Content Opp, Social, and Influencer
Get ready for a juicy confessional with your favorite celebrities and even the cute waiter from that restaurant last night! Anyone can drop in and share. Let's spill the tea!