Heineken

Art Direction, Concept Development, Experiential Design, Brand Experience, Copywriter: Jennifer Richard

The Assignment:

Tasked with creating a brand experience that embodies Heineken’s vision of a ‘fresher world,’ the objective was to spark fresh connections that inspire togetherness and joy across cultures and borders. The challenge centered on cutting through the noise and fostering a sense of unity through bold, original ideas that seamlessly blend design and impact.

Making new connections as an adult can be difficult. Heineken wants to be the catalyst for sparking new and delightful connections by bringing unexpected people together over shared interests.

HEINEKEN UNLOCKED!

Under each pair of Heineken holds a free ticket for two to the next football match where you can sit in the Heineken rival section along other cheers for beers players.

Online Engagement

We’ll partner with Snapchat, Tiktok, and Instagram to create a one of a kind filter for all the teams playing in the UEFA champions league.

Using color recognition, the app will allow users users take photos with an opposing team to grab a free pair of Heineken together from a bar or a Heineken dispenser.