Heineken

Art Director: Hunter Bell Copywriter: Jennifer Richard

Challenge: Make fresh connections with Heineken.

Insight: Making new connections as an adult can be difficult. Heineken wants to be the catalyst for sparking new and delightful connections by bringing unexpected people together over shared interests.

HEINEKEN UNLOCKED!

Under each pair of Heineken holds a free ticket for two to the next football match where you can sit in the Heineken rival section along other cheers for beers players.

ONLINE ENGAGEMENT

We’ll partner with Snapchat to create a one of a kind filter for all the teams playing in the UEFA champions league.

Using color recognition, the app will allow users users take photos with an opposing team to grab a free pair of Heineken together from a bar or a Heineken dispenser.