Heineken: Brand Experience Concept
Art Direction · Concept Development · Experiential Design · Brand Experience
The brief was to create a brand experience around Heineken's idea of a "fresher world." It had to bring people together across cultures and borders, and the idea needed to be original enough to stand out from everything else competing for attention.
I developed the concept and led the art direction and experiential design.
Making new connections as an adult can be difficult. Heineken wants to be the catalyst for sparking new and delightful connections by bringing unexpected people together over shared interests.
HEINEKEN UNLOCKED!
Under each pair of Heineken holds a free ticket for two to the next football match where you can sit in the Heineken rival section along other cheers for beers players.
Online Engagement
We’ll partner with Snapchat, Tiktok, and Instagram to create a one of a kind filter for all the teams playing in the UEFA champions league.
Using color recognition, the app will allow users users take photos with an opposing team to grab a free pair of Heineken together from a bar or a Heineken dispenser.