Dazed Magazine

Art Direction, Concept Development, UX/UI Design, Go-To-Market Strategy, Copywriter: Cindy J. Sim

Tasked with reimagining a section of DAZEDDIGITAL.com, the goal was to develop a digital hub that centralizes DAZED Magazine’s dynamic content—spanning news, art, fashion, music, and culture. This hub would act as a universal destination for DAZED enthusiasts, fostering a sense of community while driving users back to DAZEDDIGITAL.com

News articles divide us.

What if, for once, they actually bring us together?

Edgy pop-culture publication, Dazed, creates MINDFCK -- a blind dating app that matches readers based on their interaction with news articles. Get hot off the press and connect over what matters.🧠

FIRST THINGS FIRST – LETS GET REAL.

React to article headlines to get more personalized matches & Get matched with others who favorited similar articles.

COME INSIDE THEIR MINDS. Access your matches  ‘mind map’ of all the topics they care about.

FALL FOR HOW THEY THINK OVER HOW THEY LOOK.

Go-to-Market — Social

SOFT-LAUNCH THE CAMPAIGN BY BRINGING SOCIAL MEDIA MINDS TOGETHER.

Dazed will run sponsored Instagram polls that let users react to trending news topics, teasing the app's main feature.

TAKE IT OUTSIDE — OOH 

Next, we’ll officially launch the campaign nationwide by showcasing the results from the Instagram polls via billboards everywhere.

HOTTEST ICE BREAKERS.

Branded condoms on college campuses that can be scanned to reveal hot convo starters.