News articles divide us.

What if, for once, they actually bring us together?

Edgy pop-culture publication, Dazed, creates MINDFCK -- a blind dating app that matches readers based on their interaction with news articles. Get hot off the press and connect over what matters. 🧠

Art Direction: Hunter Bell & Flavio de Zorri Copywriter: Cindy J. Sim

FIRST THINGS FIRST – LETS GET REAL.

React to article headlines to get more personalized matches & Get matched with others who favorited similar articles.

COME INSIDE THEIR MINDS. Access your matches ‘mind map’ of all the topics they care about.

FALL FOR HOW THEY THINK OVER HOW THEY LOOK.

SOFT-LAUNCH THE CAMPAIGN BY BRINGING SOCIAL MEDIA MINDS TOGETHER.

Dazed will run sponsored Instagram polls that let users react to trending news topics, teasing the app's main feature.

TAKE IT OUTSIDE

Next, we’ll officially launch the campaign nationwide by showcasing the results from the Instagram polls via billboards everywhere.

HOTTEST ICE BREAKERS.

Branded condoms on college campuses that can be scanned to reveal hot convo starters.