The Bumble House
One standout market was New Orleans. I took the lead on Bumble’s Mardi Gras takeover, centered around The Bumble House—a bright yellow Bourbon Street building with a balcony for in-app users to enjoy an exclusive Mardi Gras experience. I worked closely with our creative team to bring this vision to life, capturing New Orleans’ vibrant culture. We also partnered with female ambassadors and male partners at Tulane University to host on-campus events, strengthening our community presence.